PSL 2022: PSL live streaming rights see 175 per cent increase – Daraz on Friday filed the top bid, following a public bidding procedure, to live-stream the HBL Pakistan Super League 2022 and 2023 in Pakistan, representing a 175% increase over the previous two years.
The live-streaming bid comes a day after the consortium of ARY and PTV made a TV rights bid for 50% more than the previous two years’ broadcast rights value to showcase the seventh and eighth rounds of the HBL PSL in Pakistan.
PCB Acting Chief Executive Salman Naseer: “The growing interest of the bidders and the exponential increase in their offerings is a testimony to how big the brand of HBL Pakistan Super League has become.”
“In today’s digital age, live-streaming plays a crucial role in the growth and promotion of sports, and I am sure that the next two editions of the HBL Pakistan Super League will attract even more eye balls, with the ease of access to the action. I congratulate and thank Daraz for their trust in the HBL PSL” he added.
PSL 2022: PSL live streaming rights see 175 per cent increase
Daraz Chief Marketing Officer Ammar Hassan: “We are proud to have made the highest offer to acquire the digital streaming rights for HBL Pakistan Super League 2022-23. We want to be the number one digital platform of Pakistan. With more than 25-million plus monthly active users, Daraz wants to bring democracy of entertainment and shopping to rest of digital population of Pakistan”.
“Whole of Pakistan will be able to stream the matches on Daraz App for free and enjoy great prices on 20 million-plus products. HBL PSL is the flagship brand for Pakistan cricket and we want to take it to the next level giving it nationwide availability” he added.
The seventh edition of HBL Pakistan Super League will kick off at Karachi’s National Stadium on 27 January when defending champions Multan Sultans play 2020 edition’s winners Karachi Kings. The event will conclude in Lahore on 27 February with the final at Gaddafi Stadium, Pakistan’s home of cricket.