IPL 2022: My11Circle has been named the title sponsor of the Lucknow IPL franchise – Platform for fantasy sports My11Circle has agreed to be the official title sponsor of the RP- Sanjiv Goenka group’s Lucknow franchise for the next Indian Premier League season.
The My11Circle logo will be on the Lucknow team jersey for the duration of the three-year agreement.
Games24x7 recently made its first strategic investment in Ahmedabad-based free cricket scoring app, CricHeroes, to reach under-penetrated grassroots cricket in India and create experiences for them.
IPL 2022: My11Circle has been named the title sponsor of the Lucknow IPL franchise
I am told it is one of the biggest @IPL sponsorship deals as @TeamLucknowIPL gets on board @My11Circle as their title sponsor for a period of 3 years! Shows the power of the @IPL brand as well. @rpsggroup
— Boria Majumdar (@BoriaMajumdar) January 6, 2022
Raghu lyer, CEO of RPSC Sports, commented on the collaboration, saying, “We are thrilled to have MyllCircle as our Primary Team Sponsor. We appreciate their confidence in our new franchise and are optimistic that this will be a successful relationship.”
Games24x7 co-founder and co-CEO Bhavin Pandya said “They are excited to announce their first IPL team sponsorship, and the Lucknow team is a perfect fit because it represents the country’s heartland, where cricket fans have long supported the sport and now have the opportunity to support their own team.”
“We believe this relationship will increase our engagement with India’s millions of cricket lovers,” he said.
Apart from the Ahmedabad franchise, the Lucknow franchise is one of the new teams in the 2019 IPL season.
Andy Flower, a former Zimbabwean cricket coach and player, has been appointed as the team’s head coach for the season. Gautam Gambhir, a former Indian cricketer, has been named as the mentor of the Lucknow IPL franchise.
(With PTI Inputs)